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Suggested elements of an effective company wide announcement of an organization change process:


  1. Recognition of concerns, issues, and problems that exist within the company. Room for improvement, and opportunities for growth.
  2. Specific goals and desired outocmes of the process – e.g. refocus company, increase profitability, prepare for hiring of new senior manager, improve morale/team dynamics. Clarity on the expected timeframe for the change.
  3. Your vision (as a manager) for an improved/better future for the company over the next few years. Explain the pay-offs and benefits to the company and to employees personally that will follow changes.
  4. Recognize that change is hard work, can be stressful, and might not all work out as planned.
  5. Explain that everyone will be able to give input in some form, and will be heard.
  6. Clearly welcome any concerns, questions, or doubts about the process at any time. Be open about your own concerns and doubts, tempered with optimism about successful change where it is warranted.
  7. Make a commitment to build on and preserve what is good and working in the company. Only change what is necessary for greatest gains.
  8. Specific steps DRI Consulting can assist with:
    • Assessment phase – this may include individual and group interviews from multiple viewpoints within and outside the company, management profiling, review of work processes and products. The outcome is a report on the state of the company and a suggested plan for improvement.
    • Improvement phase – this is driven by what is defined in the assessment.
    • On-going evaluation and feedback regarding the project

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